iEatery Restaurant Blog
Video Marketing for Restaurants
Video Marketing for Restaurants

Are you leveraging online video content to market your restaurant? If not, 2020 is a good time to start, even in these hard times;. Have you ever heard the term “content is king”?  Well, let’s go a bit further and state that since the mobile revolution, video is arguably the queen of all content.

1. Video is the preferred content format on mobile.

Think about this. On a small mobile device screen, how would you prefer to learn about a business? By watching a 3-minute video, or by scrambling for your reading glasses and scrolling through long webpages full of text?

Well, lucky for us all, customers have already answered that question: 72% of customers prefer learning about a business through video.

That means that if you have something you want to communicate to your customers, and want them to pay attention to, say it with video! Your customers will be more likely to engage with, and share video content.

2. Video helps increase brand awareness & sales

Before making a purchase, customers like to browse around in search of options That is a great opportunity for you to entice them with mouth-watering videos, showcasing your restaurant’s culinary specialties. When combined with promotions and discounts, they are even more likely to generate sales.

Showcasing your kitchen, your restaurant, your chef, and staff and encouraging your happy regulars to post video testimonials in their social media is also a great way to increase brand awareness and consumer trust.

And what about getting more sales from your PPC and all other advertising? According to Eyewide Digital, having a video on your landing pages can increase conversion by up to a whopping 80%!

Video ranks, on YouTube & Google Searches

What is better than having a video on the search results page exactly when your customers are searching for a restaurant or when they are searching specifically for your business? It can be done with proper SEO, to increase your video rankings on both YouTube and Google searches for highly relevant terms. Voila!

The best part is that you do not need high-end equipment to make a quality video. You or anyone on your team can capture quality footage with a cell phone and edit using free or affordable video editing apps!

If you need help with coming up with a good video marketing strategy for your restaurant, video SEO, YouTube Channel optimization or YouTube advertising, check out our complementary Video Marketing Packages. We have options to fit your budget and needs!

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