Having your customers’ names and numbers helps you retarget them and build loyalty. You can know which customer is calling, what their favorite products are at your restaurant, and offer them promotions and rewards.
You will be provided with your own call tracking system, it will be implemented in your dashboard at no extra cost other than the $1.25 per phone order. That way, you're able to keep track of the orders, the revenue generated from it, and offer your customers the convenience they're looking for by cutting down on waiting time.