Pay-Per-Click for Restaurants

PPC stands for pay-per-click, and it’s an advertising model that allows businesses to place ads on search engines, but only pay whenever a user actually clicks on an ad.

To start a PPC campaign, you choose the keywords you want to trigger your ads, then place a bid on each of those keywords. Your keywords should be the words and phrases your potential customers type into search engines when they’re searching for restaurants like yours.

Whenever a user searches your keyword, the ad platform determines which advertisers bid the highest on it, then serve their ads above the regular search engine results.

An ad is usually made up of a title, a link to the business’ website, and two lines of text. When someone clicks the link in the ad, it takes them to a landing page on the company’s site. On that page, the company can begin the process of converting the visitor into a paying customer.